July Emporium

The design of July’s first retail store is an exploration of playfulness and boldness in shape, colour and form, reflective with that of their hero product, luggage. When seeking inspiration for their interior space, we played with extrusion, subtraction, and manipulation of primary forms to maintain consistency with the design process of its products.

A single plane running along the rear wall of the site, peels out to intersect with a cantilevering form, turning the point of sale into an integrated yet celebrated focal point of the store. The use of linoleum not only serves as a bold and colourful backdrop for the luggage display, but also provides the durability needed for the testing of the luggage. The store exemplifies the interplay of colour and form, reflecting the language of its luggage, whilst capturing the intrigue of onlookers and visitors.